Rx for Video Revenue Growth:
Online video advertising revenue is rising fast. Here’s how to get in on the upside.
Advertising dollars are flowing like never before to online video. The latest projection from global advertising industry researcher WARC calls for a 28% annualized increase in online video spending for 2018, with revenues reaching $29.8 billion.
That’s good news for category participants that hope to ride the wave. But the behind-the-scenes reality is troubling: Spending is currently concentrated narrowly, with only a handful of players dominating the market.
Learn more by downloading this informative whitepaper.